The British countryside

Evidence.Land.People.

Moving the debate on shooting and the countryside from noise to knowledge.

An evidence platform on shooting, conservation and the British countryside. Sources are cited throughout.
By the numbers

What the evidence shows

Figures drawn from published research. Each links to its source so you can check it yourself.

0
Jobs supported in rural communities
0
Hectares managed for wildlife, a third of the UK
0
Public health benefits every year
0
Invested in conservation each year
MythDebunkFact

Claims, examined

We take the common arguments at face value, look at the evidence, and set out what it actually shows.

Myth

"Shooting is just a hobby for the wealthy elite."

Debunk

620,000 people take part, many through informal local shoots. It is a rural economic activity, not an elite pastime.

Fact

It supports 146,700 jobs in fragile rural areas where other industries are often absent.

View evidence →
Myth

"Shooting destroys the countryside."

Debunk

Shooting interests help manage 7.6 million hectares, about a third of the UK, for wildlife and habitat.

Fact

Without management on much of this land, environmental outcomes would in many cases be worse, not better.

View evidence →
Myth

"It's a net drain on public services."

Debunk

Shooting is linked to £64 million in annual public health benefits, largely through activity and access to the outdoors.

Fact

Replacing comparable NHS social-prescribing activity has been estimated at around £500 million.

View evidence →
Human stories

The people behind the data

Numbers explain the scale. People explain why it matters.

A gamekeeper

A gamekeeper's year

Working the land

Working the land

Rural community

Communities connected

Wildlife

Wildlife thriving

Tools & resources

Check it for yourself

Practical tools to test claims, hold debate to a higher standard, and see the evidence on a map.

Test a claim

Ask the evidence

Type a question about shooting, conservation or the countryside. You will get a plain-English answer drawn only from sourced evidence, with the source named. On contested topics it gives both sides.

Demonstration tool. Answers come from a sample evidence set and are for testing only.

Safe Backstop Portal

Report or fact-check a claim in confidence.

Discourse Simulator

Practise civil, evidence-based conversations.

Biodiversity Map

See where and how shooting benefits wildlife.

Cost of Alternatives

Compare the real cost of replacing shooting.

Our principles

How we hold the debate

TruthHub exists to raise the standard of public debate on shooting and the countryside. We criticise arguments and claims, not people. These principles guide everything we publish.

Respect people, challenge ideas

We criticise arguments and claims, not personal characteristics.

Use evidence honestly

We cite sources accurately and acknowledge uncertainty.

Avoid stereotypes

We do not caricature communities or opponents.

Welcome legitimate scrutiny

Reasonable criticism improves standards.

Correct errors promptly

If we get something wrong, we amend it.

No abuse or harassment

We reject intimidation, pile-ons, threats and mockery.

Seek common ground

Where agreement exists, we recognise it.

Keep perspective

Complex countryside issues rarely have simple answers.

Support an honest debate about the countryside

Better debate needs better evidence. Explore the facts, test a claim, or back the work.

Explore the facts